No news is good news

I don’t really watch the news like I used to and that’s probably for the same reason as anyone else who doesn’t watch it. Reason being essentially the phenomenon that Les Brown describes as Constantly Negative News.
That is, part of the mission of the news is to convince you to keep watching and tuning in.
They do this by saying things like, ‘Is your child’s soup safe? Maybe not…details at 11′.
Now if your a decent and fine human being, you’ll tune in just so that you can be sure to warn your family or nieces, nephews, and neighbors. I realize that bad things happen and maybe in some school, somewhere, a kid got sick eating soup. But its almost never on the level that the news tries to convince you it is.

Typically when I tell someone that I’ve tuned out, they mention the fact that if I don’t tune in, I’m doomed to walk the Earth ignorant and uninformed.
There are two points that counter that argument. Number one, if an event of significant magnitude occurs, someone always tells me. It seems like people love to share bad news. Number two, if I am missing out, I’m not missing out on much; moreover, the information I gain by not tuning in is of greater benefit to my life than whatever ‘late breaking story’ is being re-broadcast for the 13th time. What I mean is that instead of watching the morning and evening news-I’ll take that combined hour and read instead, or write, or do something that is of benefit as opposed to ingesting scare tactics.

In his blogpost entitled ‘In Today’s Economy’ Jeffrey Kosola comments that:
http://deliverawaydebt.com/debt/in-todays-economy/

“Today’s economy” is just an excuse that people use to feel sorry for themselves.

    In today’s economy I’m lucky to have a job.
    In today’s economy I can’t afford to take a vacation.
    With the economy today I can’t afford to save for retirement.
    In today’s economy I can’t do what I want to do.

News Flash — Today’s economy isn’t much different from many other points in our past.
Your choices are what enable you to handle economic changes.  If you want to take a vacation, SAVE for it then take it.  If you hate your job, quit and get another one (yes there are jobs out there).  Don’t use “this economy” as a crutch.  You can do anything you want to do, just do it.
I believe that our lives are what we make them. I also believe that the mind and its setting has everything to do with what we make of our lives. In the right mindset, I believe in myself, I see opportunities where previously there were none, and I’m basically a go-getter. In the wrong mindset, I don’t even know why I should bother…with anything. I think of reasons why I can’t do something and why things won’t work. I’m human so I’ve had my share of time in the doldrums, but I make effort not to reside there. I do this by tuning out things that help bring me down, i.e. negative news, people, etc. And I make efforts to listen to that which is uplifting and inspiring. Motivational speakers, human-potential types like Chris Howard, and basically anything that helps me get in a positive vibe.

Give it a shot a see how it goes…

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You love your job?

I think the above clip pretty much sums it up. Even in this ‘economic climate’ (whatever that means), people still can’t stand their jobs. Even though this movies is like 10 plus years old, the point remains, there are plenty of people who can’t stand their jobs. In my day job, we just got relocated from offices to…you guessed it, cubicles. What a difference
the lack of space makes. Now I overhear everyone’s conversations, and they overhear mine. Privacy is at a minimum, I could go on and on, but that’s not my style and it defeats the purpose of this post. Like I implied earlier, most of us can relate to disliking their jobs, that much we definitely have in common. The next question is, what can be done about it? Or more accurately stated, what are you going to do about it? Wehn you get down to it,
there are really only two choices: you are either going to be the victim or the victor. You’ll either change your circumstance or continue to accept it. Where ever you find yourself today, you got there becuase of the choices you made all those yesterdays ago. And where ever you find yourself 5 or 10 years from now will be the result of the choices you make today.
If you are willing to be the hero of your own life, then you and me are pals. If not, come talk to me in a few years and we’ll see you’ve had enough by then. Now if you like your job then you probably stopped reading some time ago. And that’s completely cool, you’re more fortunate than most. But if you feel underappreciated and underpaid or unfulfilled then I want to help you change that. Cool? Let’s talk. Please leave your comment below.

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Niche and Easy

Talk about niches is all over the internet marketing world, but most newbies don’t even know where to start. I used to wonder, ‘What is a niche and why should I bother?’ Well, in this post, I’ll explain what a niche is and give you some tips, plus a killer tool to help you find the perfect and profitable one for you.

Millionaire marketer, Alex Jeffreys is fond of saying, ‘If you aren’t marketing, then you aren’t making money.’ The reason for that is because without marketing, no one will know that you have a product or service that can help them and so they won’t buy it. But before you begin marketing, you have to figure out who your product is for. That target group is your market. But it doesn’t stop there.

You see each market has a group within it that has special and unique needs. That subgroup is your niche. Most simply described, a niche is the group within a market that you are providing a service for. It’s the category of people that are interested in what you have to offer.

Not everyone is interested in your product. Your job is to find out who is.  The more specifically and directly you can address that group the better. For example, health and fitness is a market and its very broad. Within that market, there are groups that have certain needs. For example,let’s take women who are actively searching for help in trying to lose their post-delivery baby fat. If you have a product (or know of) a product that tells new mothers how to trim that tummy, then a jogger probably wouldn’t be interested in it-even though they are both presumably interested in fitness products. So if you have a ‘tummy tamer’ don’t market it to joggers or weightlifters or P-90x ers, etc. The woman who is struggling to lose her baby fat, however, will see you as a godsend-especially if she is desperate to lose her tummy.

Those are the first two biggies when it comes to niche marketing. Identify a specific market and drill down to find your niche. The better you can do that, the easier your marketing will be. So now that you know what a niche is, let’s talk about how to pick one. Believe it or not, you probably instinctively already know about some niches. The reason I say that is because when you are starting out, your niche selection should be based on interests that you already have. So let’s begin there.

Real world exercise. Get out a paper and pencil and write down some areas of interest for you. These are topics that you enjoy learning about, or reading about or talking about or teaching about;  any topic that is of interest to you. Write down at least 10 items, but shoot for 20. Try to keep on writing until you can get 20 different topic areas that you have an interest in.

Now look at that list and disregard the bottom 10. Now you have your top 10 interest areas. Now disregard the bottom seven and focus on the top 3. Those are likely your favorite topics because they were the ones that came to mind first. You have probably thought about one or more of these items fairly recently. Now of those three, pick your favorite and we’ll start with that one.

Now that you have your topic we need to make sure that it’s a good one. By good I mean are there people that would pay for information on that topic. We have to make sure that there are people out there who are monetarily interested in the niche that you are working in. This is a very easy step but is often overlooked. I love monkeys and I think that they are hilarious, but if there isn’t a large crowd of hungry buyers looking and willing to pay for info pertaining to monkeys, then I can’t roll with that. The bright spot is, thanks to the technology and reach of the internet, you can probably find someone who is as interested in chicken coops as you are (very profitable niche by the way).

Everyone knows that Google changed the search engine game when they came on the scene. But Google has also been a boon to conducting business on the internet and that include online marketers. With the advent of the Google Keyword Tool, internet marketers are able to quickly and easily determine solid markets and niches. There are several tutorials explaining how to use the keyword tool and I’ve included a youtube video by James Broadfoot because I feel that he does a particularly good job of explaining how to use it.

So there you have it. Here’s the summary:
Think of your own interests and hobbies.
Narrow them down to your top 3.
Of those 3 pick your favorite.
Do about 5 minutes (max) worth of research
And there you have it, a profitable niche in an area that you are already familiar with.

Obviously this post isn’t all encompassing regarding marketing in general or niche selection in particular, but I hope its enough to get you started.

Please let me know your thoughts…thanks

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Funkytown

If you were a fan of disco back in the days (and let’s be honest, who among us wasn’t?) then you know that Funkytown is a special place that the singer wants to be taken to. I’ve never been there myself, but with a name like Funkytown, it’s got to be good right?

I know where I want to go and hopefully you do too. If you don’t then pick a place and get moving. If you don’t decide, someone else will. Good for them, could be bad for you. Anyway, the place where I’m heading is, nameless as yet but I can tell you how I’ll be getting there…that’s right, it’ll be with a little help from my friend. or mentor, his name is Marc Milburn and like I wrote in my first blog, I’ve recently joined his coaching program.

Never had an official mentor before but so far so good. I love to learn and love to teach, but right now I’m focused on the learning. From what I can tell, it appears that Marc will be a very good guy to learn from. He’s done quite well for himself and has both the results that demonstrate his competence as well as a track record of coaching others to success. Most importantly he has a money back guarantee…just kidding..its only very important not most important. I think.

So anyway the program so far is splendid. We watch video lessons weekly and since I still have my day job (more on that later) the format allows plenty of time for me to stay on pace. Not too fast, not too slow but very very detailed. Marc covers everything but balances the technical with the ‘why’ its being done in the first place.When your new like me its hard to know what you need to learn and what can be left out. Fortunately for me, Marc has struck that balance and by doing so has this newbie feeling well-informed without being overloaded with info.

One more thing, I’m completely new to Twitter and Facebook but I’ve linked them to my blog-how cool is that?! so I’m quickly joining the 21st century. So friend me or follow me or something, but definitely stay tuned. Next stop-Funkytown (that’s the next stop, not the last stop so don’t worry).

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Welcome one & all (inhale)…and so it begins

Hi. My name is Chris Rizing, I’m 36 and I live in the United States. I’m new and not new to this internet marketing thing. I say not new because I’ve tried to make it work before and I think I even own a website that is floating around out there in cyberspace. I’ve definitely attempted my share of  money making ventures most of which turned out to be money losing ventures, but I try to take it all in stride. Learn the lesson and keep it moving. 

So when it comes to internet marketing, I know what it is, but I don’t know how to do it. I’ve been interested in money making for a while and over the years I’ve dabbled in door-to-door sales, multi-level marketing, cold calling prospects, wholesale real estate, as well as the typical manual labor and desk jobs. I know enough to know that I don’t know much, but what I do know is that being a employee for someone else isn’t my thing.  

I once heard someone say that money isn’t the most important thing, but it touches everything that is. I’ve learned that money is great when you have it and it can literally hurt when you don’t. So even though I appreciate my job and very much enjoy certain aspects of it, there’s no way I’m going to spend my most productive years staring at a computer and knocking out TPS reports. There’s got to be more to life than that and I’m convinced that there is-I’m also convinced that there’s more to me. 

So anyway of all my ventures, I had the most success in real estate, but it still wasn’t a great fit, multilevel marketing (MLM) definitely wasn’t for me, and broke isn’t a good fit for anyone. So a few years ago I began to drift away from real estate and after watching The Secret began to study and learn about self-development. It was through programs like David Neagle’s Art of Success that I realized that the money we make (or don’t make) is more related to our mindset than most of us realize. The more I looked into mindset and attitude and things like that, the more I realized that I was on the right track. Real estate wasn’t to blame, MLM wasn’t to blame, in other words the system wasn’t to blame-it was the man in the mirror who had to make a change.  

I realized that I/we are key our financial futures.  I knew it was up to me, but up to me to do what? To find my voice, my money making voice. My thoughts were confirmed when I heard the motivational speaker Les Brown say that people struggle with money for 3 reasons: they don’t know what’s inside of them, they don’t know how to get it out, and they don’t know how to get it in front of people who will pay them for it. So that became a mission of sorts for me. Figure out what’s inside of me and how to get paid for being that and also helping anyone else who felt a little lost.  

I really think that one of the keys to a happy life is to live in a way that allows you to be yourself and also to be of service to others. When I found out that you can get paid handsomely for doing both, I knew I had found my sweet spot.  

I tried to make a go of it on my own, but ended up bumping my head around in the dark a bit for the next year or so. I listened to a LOT of audio programs and bought courses that I hoped would do the trick, but nothing really worked until now. That’s because I finally decided to listen to what I had been told so many times-get a mentor.

I came across a gentleman named Marc Milburn and tuned in to one of his webinars. Once Marc showed me how he made 5k in his second month of working online, I knew I wanted to work with him because he had demonstrated the results I was looking for. I also knew that even if I made only half of what he made in my first 3 or 4 months I’d still be happy with that and it would all be worth it. All I would have to do is then crank it up to get more out. 

That’s where I am now. I’ve joined Marc’s coaching program and even though I’m in week 2 at the time of this post, I’m blown away by how much he knows and how well he explains everything. It’s hard when you start out because as a newbie you don’t know what you don’t know. So it really helps when you have someone available who has already been where you are trying to go. 

Now like I said, I’m new to this but I’m determined to make it. I hope you’ll join me on my journey to earn my first dollar online and to get my first subscriber to my email list. Thanks for reading and stay tuned.

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